Measuring employee performance is an essential part of assessing your business’ financial health. Since your people are your biggest asset, you need to ensure your investment in them is actually paying off. We’ve put together some of the best universal KPIs businesses can use to quickly check high-level employee productivity and effectiveness.
Make no mistake – these KPIs should not be used as the basis for assessing the individual value of your employees. Performance appraisals depend on a broad application of qualitative and quantitative feedback which don’t just focus on profit. Your employees’ worth cannot be reduced down to a number, and that is not the purpose of these KPIs.
These employee KPIs are purely intended as high-level markers to indicate overall employee profitability. They allow businesses – and agencies in particular – to quickly identify potential problems needing further investigation, which are often the result of wider operational issues and workflow bottlenecks.
Here are some of the best universal KPIs we’ve come across:
= Revenue/number of employees
This is the most basic indicator of what each employee brings in. It’s useful for ensuring your workforce aren’t costing you more than they’re making you. It’s often used to gauge the profitability of companies.
= Total profit/number of employees
Similar to the above, this employee performance KPI breaks down raw profitability (free from expenses), which may be useful for companies with remote or freelance workers who don’t incur the same expenses as in-house employees.
= (Total weekly billable hours logged/total weekly hours logged) x 100
Also know as a "utilization rate", this KPI shows you the overall ratio of directly profitable work to internal cost each employee engages in. Different companies have very different stances on the value relationship between “billable” and “non-billable” time, and we’re of the opinion they are equally important. However you view it, you need to see how much time your team spends on non-billable time to maintain a healthy balance.
= Total time to complete the same task (across set timeframe)/number of times performed
Again, this should be taken as a rough guide to inform the overall efficiency of your team. It’s useful for understanding how long different phases of a project usually take your employees, so you can improve budget estimates and price fairly for your work.
= Total hours overtime/number of employees
The average overtime metric can be interpreted in a whole of different ways. Some companies use it to understand the health of their employees – both in terms of engagement and physical wellbeing. But it shouldn’t be taken as an indicator of employee dedication, since “presenteeism” alone doesn’t translate to “quality of work” or “enthusiasm”. If your staff are constantly performing overtime, you might actually need to increase your workforce. In the interests of your company culture – whether you embrace or reject overtime – it’s a good idea to keep an eye on it.
= weekly capacity - total hours logged
Employee capacity is a great measure of productive performance. Similar to overtime, it shows you who is close to burnout and who has room to take on a little more work. It’s super helpful for distributing work evenly across your team and understanding who needs extra support.
Many companies work across complex Excel sheets to get the figures to track these employee KPIs. But apps do exist to track them for you in the background.
Automatic time trackers like Timely can track all of the figures needed to work out the above KPIs while you work. They log the time spent on different tasks and projects, show logged time against an employee’s weekly capacity, and break down billable vs. non-billable time in a simple dashboard.