“Whilst stopping charging client work by the hour is wise, not measuring the time spent on client work is foolhardy. Time is money, goes the old saying. But time is also data. It's essential data for managing your agency and optimising its profitability. It's vital for business planning and monitoring the performance of both your clients and people. If you don't track time, how will you know whether you're over-servicing clients or overloading your team?”